What If... getting sh*t done was easier than avoiding it?

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Event Cook Papa Serra Jr. on creativity

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Michelin Guide: What sparked its creation?

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Dyson: How did James Dyson break every rule?

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Serena Williams: How did she reinvent her game?

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Queen: How did fans help create 'We Will Rock You'?

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Beethoven: How did he create music without hearing?

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What If... we treated food the way it was meant to be?

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What If... changing hairstyles were changing you?

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What If... laws & rules didn't exist?

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What If... mental health received the same attention as physical health?

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What If... you had to create a story from scratch?

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Neuroscientist Christoph von der Malsburg on creativity

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Fashion designer Vanessa Sauer on creativity

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Aerospace engineer José Mariano López-Urdiales on creativity

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What If... money becomes invisible?

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What If... there was a better way to measure value?

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Food entrepreneur Selma Seddik on creativity

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Luxury carpet designer & retailer Kamyar Moghadam on creativity

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What If... real AI existed today?

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