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Dear Curious Human,
Welcome to The Creativs.
Every idea starts somewhere else.
Meet the people who went looking.
Watch. Read. Listen.
Get curious. Start creating.
Yours, Karim Mustaghni
Editor-in-Chief at The Creativs
The Magazine About How Curious People Find Their Ideas.
Event Cook Papa Serra Jr. on creativity
Joel Serra, also known as Papa Serra Jr., is a Barcelona-based chef and storyteller who uses food as his canvas for emotional and...
Neuroscientist Christoph von der Malsburg on creativity
Christoph von der Malsburg is a neuroscientist dedicated to solving one of humanity’s biggest mysteries: how the mind arises from the...
Fashion designer Vanessa Sauer on creativity
Vanessa Sauer is a fashion designer who creates from instinct, inspiration, and a deep connection to creative energy. In her 2017...
Aerospace engineer José Mariano López-Urdiales on creativity
José Mariano López-Urdiales is an aerospace engineer driven by a passion for making space accessible and meaningful for everyone. In his...
Michelin Guide: What sparked its creation?
Explore the creative process behind the invention of the 'Michelin Guide'. The problem: In the early 1900s, Michelin made tires but...
Dyson: How did James Dyson break every rule?
Explore the creative process behind the invention of Dyson. The problem: James Dyson was never meant to succeed. For decades, vacuum...
Serena Williams: How did she reinvent her game?
Explore the creative process behind Serena Williams' approach to stay on top of the game. The challenge: For years, Serena Williams...
Queen: How did fans help create 'We Will Rock You'?
Explore the creative process behind the song "We will rock you" by Queen. Sometimes, the best ideas don’t come from detailed planning,...
Dr. Katharina Brinck: What If... organizations would truly behave like living ecosystems?
Dr. Katharina Brinck is a renowned complexity expert known for her innovative insights into organizational systems. In this episode of What If...? , she shares her journey from mathematics to a leading role in complexity science. Through engaging stories, Katharina reveals how the self-organizing behavior of bird flocks and ant colonies can inspire new leadership strategies, enhancing both personal and professional growth. In this episode of What If...?, Dr. Katharina Brinck
Nuron Mukumi: What If... everyone listened to a piano piece in the morning?
Nuron Mukumi is an internationally acclaimed pianist known for his creative interpretations and resilience. In this episode of What If...?, he shares his remarkable journey from Uzbekistan to the global stage. Through engaging stories and expert insights, Nuron illustrates how embracing challenges and finding joy in music not only fosters personal growth but also enriches professional success. In this episode of What If...?, Nuron Mukumi shares his journey from Uzbekistan to
Lena Weißkichel: What If... creativity was a measure for success in sailing?
Lena Weißkichel is a high-performance sailor and personality coach with a passion for creativity and resilience. In this podcast episode...
Rui Branco: What If... fun was the key to excellence?
Rui Branco is a clinical sports psychologist with a passion for creativity and human potential. In this podcast episode of What If...?,...
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