Food entrepreneur Selma Seddik on creativity
- Karim Mustaghni
- Apr 23
- 1 min read
Updated: May 27
Selma Seddik is a food entrepreneur and co-founder of InStock, a restaurant that transforms food surplus into beautiful dishes. In her interview with The Creativs in 2017, she shares how curiosity, innovation, and a rebellious spirit drive her mission to reduce food waste.
Selma Seddik reveals how creativity and impact go hand in hand. Here are three insights she shares:
"Creativity is really important because it leads to innovation." For Selma, creativity means seeing opportunity where others see waste, like turning unsellable food into delicious, high-quality meals.
"I think I've always been quite a rebel." Growing up between cultures, Selma learned early to question norms and seek new perspectives, a mindset that fuels her drive to challenge the status quo in the food industry.
"I just think I'm very curious. I want to know if things are possible." Inspired by startup methods like Scrum, Selma embraces experimentation, believing that progress comes from trying, learning, and constantly evolving.