Food entrepreneur Selma Seddik on creativity

Selma Seddik is a food entrepreneur and co-founder of InStock, a restaurant that transforms food surplus into beautiful dishes. In her interview with The Creativs in 2017, she shares how curiosity, innovation, and a rebellious spirit drive her mission to reduce food waste.

Selma Seddik reveals how creativity and impact go hand in hand. Here are three insights she shares:

• "Creativity is really important because it leads to innovation." For Selma, creativity means seeing opportunity where others see waste, like turning unsellable food into delicious, high-quality meals.

• "I think I've always been quite a rebel." Growing up between cultures, Selma learned early to question norms and seek new perspectives, a mindset that fuels her drive to challenge the status quo in the food industry.

• "I just think I'm very curious. I want to know if things are possible." Inspired by startup methods like Scrum, Selma embraces experimentation, believing that progress comes from trying, learning, and constantly evolving.

Selma invites us to rethink waste, creativity, and innovation as forces for real change. Curious about her journey? Watch the full interview now.