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Venture Capitalist Ton van 't Noordende on creativity
- Karim Mustaghni
- Apr 10
- 1 min read
Updated: May 27
Ton van 't Noordende is a venture capitalist who is redefining how investors connect with entrepreneurs. In this interview with The Creativs in 2017, he shares how purpose, emotion, and belief in possibility drive his creative approach to investing and community building.
In this interview from 2017, Ton van 't Noordende, a venture capitalist, shares how creativity, emotion, and belief in possibility drive his mission. Here are a few creative insights he reveals:
Creativity is not a process you control, it is a force you tap into. Tom explains how ideas sometimes take weeks to form, while at other times they appear in an instant. Creativity, for him, is about staying open, trusting the unpredictable, and letting ideas emerge when they are ready.
Emotions are the true foundation of meaningful connections. In his work with entrepreneurs, Tom trusts his first emotional reaction. In just fifteen seconds, he senses whether there is a true connection. For him, real impact in investing and building communities starts with emotional alignment, not just numbers or pitches.
Structures are meant to be broken. Tom believes that disruption is essential. He encourages entrepreneurs to trust themselves, challenge the status quo, and remember that change is always possible, even when others say it is not.
